1960 – Mr. Leggs Slacks Ad: “It’s nice to have a girl around the house.”
Artifacts from the Patriarchy
![It's nice to have a girl around the house.” [1970] : r/vintageads](https://substackcdn.com/image/fetch/$s_!8F8B!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36ce9c20-ab33-425b-96ee-fc0058e6c3cf_600x766.jpeg "It's nice to have a girl around the house.” [1970] : r/vintageads")
This advertisement feels almost too on-the-nose to be real. A man in “Mr. Leggs” slacks literally standing on a woman’s head beside the slogan: “It’s nice to have a girl around the house.” The copy underneath proudly explains that after seeing his pants, she was “ready to have him walk all over her.” Because apparently the fantasy being sold here is not trousers. It is domination.
