1970s: “Innocence Is Sexier Than You Think” - Primary Source Tea

Artifacts from the Patriarchy - From Ivory Soap to Love’s Baby Soft, the beauty industry kept asking women to be softer, younger, and less like adults.

Some vintage ads whisper their sexism.

This one kicks the door open wearing baby powder and a thousand-yard stare.

Today’s artifact from the Department of Absolutely Not is this mid-1970s Love’s Baby Soft ad, because while I do spend a lot of time dragging the 1950s by its pearls, no decade is safe when it decides to put its gender politics in writing.